Event Outreach
An event outreach campaign built entirely from public sponsor and attendee data, no purchased list, no booth.
Nexla wanted a presence at GroceryShop without paying for a booth, so the guest list had to come from somewhere real: the event's own sponsors and past attendees.
~1,000 companies
Every sponsor and past attendee GroceryShop had listed, matched in Pristine's database
29 → 26
Confirmed, then attended, from a single campaign three weeks before the event
~50%
Of confirmed guests came from a forwarded email, not the original recipient
Nexla was running its outbound on ZoomInfo and Clay, with Amplemarket for email, before moving to Pristine. Wanting a presence at GroceryShop, an industry event, without the cost of sponsoring a booth, the team needed an event outreach plan that could produce a targeted guest list fast. There was no attendee list to buy, and sponsor and past-attendee data on the event's own site was the closest real signal available for event outreach.
Pristine built the target list from the event itself, pulling every sponsor and attendee logo from GroceryShop's own site, matching each company against Pristine's database, and identifying the specific personas Nexla was targeting within each one. Because there was no way to confirm in advance who from each company would actually attend, the event outreach was written to work two ways at once: an invitation to the targeted person directly, and an explicit ask to forward it to whoever from their team was actually going in their place. With three weeks to fill the room, the messaging also leaned into real urgency, seats at the dinner were genuinely limited.
This is what event outreach without a purchased list produces: of the roughly 1,000 companies identified from the event's own sponsor and attendee list, 29 confirmed and 26 attended a dinner Nexla hosted in place of a booth. About half of those confirmations came from someone forwarding the email to the actual attendee rather than attending themselves, the message held up well enough that people who weren't going passed it to someone who was, and that person acted on it. The event outgrew its own plan: what started as an intimate dinner for 6 to 8 guests kept expanding as signups came in, and the venue moved the booking from a table to a private section to fit everyone. Presented as sequential facts, targeted, confirmed, attended, not a computed conversion rate; the exact funnel between them isn't fully known, but the shift from an 8-seat table to a private section is a real, directly-verified detail, not an estimate.
This wasn't a list bought off the shelf. It was built from the event Nexla was trying to be at, matched down to real people at real companies, and it still landed when the reply came from someone else's inbox. That's event outreach built from the event itself, not a purchased list.
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